The Japan Brief – are you looking in the right place? –
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FOCUS-Paper trail: The analog ad network capturing the reality of local Japan
While newspaper sales in many countries rely heavily on newsstands and station kiosks, Japan’s traditional doorstep delivery system remains deeply entrenched. Leveraging this extensive network is a hyper-local print advertising med... -
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Beyond Tokyo: Japan’s hidden regional diversity offers untapped avenues for foreign business
"Isn't Japan, for all intents and purposes, just Tokyo?" This is a sentiment shared by many global observers. Given that the nation’s political, financial, and cultural nuclei are heavily concentrated in the capital, such a perspective i... -
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Green is the colour of pure positivity in Japan – are you looking in the right place ? –
Ask any polling agency in Japan what the nation’s favorite color is, and the answer is almost always blue. However, dive beneath the surface into the nuances of the Japanese language, and a different picture begins to emerge. Despite its... -
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New Seniors in Japan – are you looking in the right place? –
Japan’s demographic reality is well-documented: a super-aging society grappling with the severe financial strains of maintaining its social security net, clouded by pessimistic forecasts regarding its long-term national power. Yet, benea... -
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We love ramen! – are you looking in the right place ? –
Ramen, the undisputed heavyweight of Japanese comfort food, occupies a uniquely contradictory position within the nation’s culinary landscape. Traditional Japanese cuisine, or washoku, is celebrated for its subtlety, built on a philosoph... -
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Why Japan’s “English Barrier” is a Strategic Trap for Foreign Entrants – are you looking in the right place? –
Since opening its borders during the Meiji Restoration, Japan has voraciously absorbed Western technology, academia, and philosophy. Crucially, however, early Japanese scholars did not merely adopt these concepts; they meticulously trans...
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